Tag Archives: Starting Your Business

Small Business Owners need to plan for the future by focusing on organic search

From a business perspective I think it is important that small business owners need to plan for the future and focus on organic search-ability rather than putting all your eggs in one basket hoping to make a quick buck off some pay-per-click advertising. I'm not saying PPC doesn't have its place and shouldn't be considered but it shouldn't be relied on completely.  As soon as you stop paying for the advertising all your ranking goes away with it, whereas you can put time and energy and less money into creating a website and a blog and content that will always be there that you own and Google has to search and serve it up when it matches someone's content.  One of the reasons blogs are so popular is that it gives the power to the small business owner

 


so that they can create content quickly. This is a shift from a few years ago when you had to go to your web developer and give them content wait for them to up date your website. Now with a few clicks of the mouse you can update your own website. You can add content daily, hourly as often as you want.  So the power is no longer in someone else's hands, it's now in the hands of the small business owner. The problem or one of the problems that comes along with having the power in your own hands is being able to stay focused on your own marketing strategy.  How do you set aside time to work on content and learn all the tricks needed to make the content keyword rich or heavy so that it focuses on your ideal client.  From a business coaching standpoint, I try to help people understand what it is that they are truly trying to achieve. Are you trying to get someone to click and buy something or have a web presence or are you trying to sell a service. The end result will dictate how your website should be designed, how it should be laid out and the market or the niche that you are working at trying to reach also will dictate certain aspects of how the website needs to flow in order to reflect that audience and resonate with them.

I recently read an article about Facebook advertising is making a lot of money however the return and the performance is really bad.

From a business perspective I think more important that small business owners need to plan for the future and focus on organic search-ability rather than putting all your eggs in one basket hoping to make a quick buck off some paper click advertising MSN pay per click doesn't have its place and should be considered but it shouldn't be relied on holy causes soon as you stop paying for the advertising all your ranking goes away with it whereas you can put time and energy and less money into creating a website and a blog and content that will always be there that you own and Google has to search and serve it up when it matches someone's content. The one of the reasons blogs are so popular is that it gives the power to the small business owner so that they can create content quickly which is a shift from a few years ago when you had to go your web developer and give them content wait for them to up date your website now with a few clicks of the button or mouse you can update your own website you can add content daily hourly as often as you want superpowers no longer in someone else's hands it's now in the hands of the small business owner. The problem or one of the problems a comes along with having the power in your own hands is being able to stay focused on your own marketing strategy and how do you set aside time to work on content and learn all old tricks again need to learn to make the content keyword rich or heavy and that it focuses on your ideal client so from a coaching standpoint I try to help people understand what it is that there are truly trying to achieve only trying to get someone to click and buy something or they try and have a web presence or they trying to sell a service or a product the end result will dictate how your website should be designed how it should be laid out and the market or the niche that you are working at trying to reach the website needs to reflect that audience.

I recently read an article about Facebook advertising is making a lot of money however the return and the performance is really bad.

From a business perspective I think more important that small business owners need to plan for the future and focus on organic searchability rather than putting all your eggs in one basket hoping to make a quick buck off some paper click advertising MSN pay per click doesn't have its place and should be considered but it shouldn't be relied on holy causes soon as you stop paying for the advertising all your ranking goes away with it whereas you can put time and energy and less money into creating a website and a blog and content that will always be there that you own and Google has to search and serve it up when it matches someone's content. The Ried one of the reasons blogs are so popular is that it gives the power to the small business owner so that they can create content quickly which is a shift from a few years ago when you had to go your web developer and give them content wait for them to up date your website now with a few clicks of the button or mouse you can update your own website you can add content daily hourly as often as you want superpowers no longer in someone else's hands it's now in the hands of the small business owner. The problem or one of the problems a comes along with having the power in your own hands is being able to stay focused on your own marketing strategy and how do you set aside time to work on content and learn all old tricks again need to learn to make the content keyword rich or heavy and that it focuses on your ideal client so from a coaching standpoint I try to help people understand what it is that there are truly trying to achieve only trying to get someone to click and buy something or they try and have a web presence or they trying to sell a service or a product the end result will dictate how your website should be designed how it should be laid out and the market or the niche that you are working at trying to reach the website needs to reflect that audience.

An article by Mike Shields dated January 31 on Adweek.

I recently read an article about Facebook advertising is making a lot of money however the return and the performance is really bad.
Facebook’s advertising business is soaring. Yet the performance of the average Facebook ad is abysmal.

 

So think about getting a consultant to help you set goals and manuver the choices you have when it comes to advertising and marketing your business.

Facebook as your only “web presence” business strategy

 

Are you considering using Facebook as your only web presence for your business? Don't do it and I'll tell you why. I first heard this logic over a year ago in a Meet Up Group where I was listening to a gentleman present it as a possible theory he wanted feedback on. Well here is the feedback I gave him….


I'm a big fan of Facebook myself due to the very nature of my business and the relationships I build with clients.  I can not see the logic of creating a business strategy where someone
else owns the platform on which you build your business. Again I highly recommend using Facebook but I always recommend to clients that they build their own "web presence" and then use Facebook as one part of their strategy. As a business owner you want to have as much control of the foundation of your business as you can have. Small business owners should start with your own Website, URL and content that you own, and build up and out from there. Every business is different and being aware of changing Internet practices is important. Facebook has and does on a fairly regular basis make changes to their business to further their efforts to reach their goals. Facebook's goals are not going to be your business goals 100% of the time.

By maintaining control of the foundation of your business you are better equipped to ebb and flow with Facebook changes and other social media platforms that you might choose to use.

Feel free to share your thoughts on this as you enter the conversation.

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Small Business MasterMind Group Class in Kansas City

 

Kansas City Small Business Owner Master Mind Group Class

Come Learn how to be strategic in managing your on-line presence from web page to social media.  This group is an extension of the classes I already teach at communiversity.


6 Biweekly Sessions       Mondays 7-8:30pm

Starting Oct. 18th-Dec. 20th

http://us2.campaign-archive.com/?u=600485f1657c118a00b321d6a&id=b5d193095e

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Kansas City Business Coach Chuck Franks gets listed as a Google Favorite Places Maps

Kansas City Business Coach Chuck Franks Google Favorite places mapYippee!!! My Kansas City, Missouri Coaching business became a popular place on Google Maps. 

I now have this really cool sticker on the front door. I almost threw it away because I’m a home based business and I thought it was tacky. However, the letter that accompanied the sticker said, that because Inner Strength Quest Coaching has had so many people requesting information about it’s business listing we have made you a Google Favorite Place on Google Maps. So I thought maybe I should read up on this and see just how much attention I should pay to it. Here is what I found….

 

First I found some video’s but nothing from Google about why they choose to send me this sticker.

Then I found this article which explained it better. The reality is that all the work I do online for Search Engine Optimization and Social Networking all leads back to the business. Clients talking, seminars being taught, checking in on location based services like Foursquare, Gowalla, BrightKite all are part of my social media marketing foundation. 

I was coaching a client this morning and they were worried about how in the beginning it’s slow and there are many doubts and thoughts that come from a fear place. So we honored the feelings and then set goals to forge ahead. Because in business that’s what you do. You’re entitled to those feelings. Then you set them aside and decide what steps will take you closer to your goals. You keep your eye on the prize.  Having faith is one thing. Taking action is another. Perseverance because you have faith that the actions you take will result in the outcome you desire is the combination of the two. And it’s that perseverance over time that apparently allowed Google to recognize Inner Strength Quest Coaching as a Favorite Place.

 

The company analyzed which local listings were generating the most activity, and declared those to be “Favorite Places on Google,” and therefore eligible for the sticker promotion. Shoppers who happen by the store can scan the sticker to bring up the business’ Place Page with listing information as well as reviews, photos, and links to sites with more information about the business.

Read more: http://news.cnet.com/8301-30684_3-10409904-265.html#ixzz0yOdydM58

More and more I’m asked to work with small business owners to help them realize the same success I’m seeing.
Feel free to contact me about how we can get your business higher rankings and recognized by Google.  Is your website getting you in front of your potential customers?  We can review in the consultation what you can do to help increase your Internet visibility.
Chuck Franks, PCC

Build and Grow Your Business One Unique Special Customer at a Time.

As a customer, how much are you worth? How many dollar signs do you have on your forehead? 

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Would you like to be treated according to how much you’re spending? Better yet, Do you treat people this way? Would you continue to go back to a place where your service is based solely on how much money you spend? I was inspired by my friend to write the following post about going above and beyond.

I had lunch with my friend Kent the other day to catch up. Since I’d seen him last, Kent has been dealing with a detached retina. Kent doesn’t have health insurance, but his eye doctor explained that a detached retina could cause blindness… read more to find out what happened… so Kent needed to go see a specialist immediately.

 

The specialist told Kent he could do the procedure at “his” hospital (the one with which the specialist was associated), but warned him it would cost a great deal of money. Here’s where it gets really good! After hearing that Kent didn’t have insurance, the specialist referred him to a different hospital that was able to provide the needed medical care.

 

So they got Kent in and did some sort of procedure which included a gas bubble. The procedure was covered, because Kent’s income made him eligible under some special funding, making the procedure affordable.

The point I want to make is this: the specialist not only made my friend aware that he could get the procedure done someplace else, but also made the phone call and got him in immediately in order to save his vision! He didn’t have to do this. He could have just scheduled him for a surgery that quite possibly could have cost my friend $5K or more. Now to top all this goodness off, Kent never even got a bill from the specialist. I can only wish that the nightly news was filled with more stories like this, because huge acts of kindness are happening all around us. The problem is no one is focusing on them.

 

Speaking of focus, let’s contrast with a different story. I had coffee the other day with someone, and he repeatedly informed me how he gets bored when he attends networking events, and his entire focus for going is “how to make more money.” He told me he gets up and leaves early, because the other attendees aren’t also focused on how to make money! This is someone I don’t know very well, so I won’t assume that he wouldn’t do something for someone for free or that he doesn’t give to charity. 

 

However, I do know that if your focus is so narrowly focused on money that you don’t (or can’t) see the value in the humans with whom you’re coming into contact — you come across as desperate and are unable to give great customer service. True customer service, which is what this gentleman and I spoke about, is all about building relationships with your clients. It’s what allows small business owners to stand out in today’s economic environment. I’ve repeatedly spoken about this, and I work with small business owners through coaching to focus not just on getting new clients but on building stronger relationships with their current customers. Small business owners need their customers to talk about what awesome service they got. Why? Through word-of-mouth marketing, you’ll gain new customers because they will refer people to you. They will do this through the mere act of telling people about the (“above and beyond”) service they got from you. 

Have you figured out yet that I now have a new eye specialist in my electronic rolodex? If I ever do need something done with my eyes, I already trust someone I’ve never met because of the kindness he showed my friend.

 

Please don’t get me wrong — many of my clients come to me to make more money. And there is an adjustment period as we talk about what relationship building truly is. Sometimes, I ask clients to put a price tag on their head so that I can decide how much attention to give them (and usually I get a very confused look and have to explain). So we go through the exercise of mentally going into a networking event and realizing some people — if you choose to focus only on money — have bigger $$$ on their heads. They are the big whale clients, and it’s easy to focus only on that one person. The problem is that everyone is focusing on that big whale of a client! And — guess what? — that whale sees you coming. Why? Because they know they have power in their wallets.

 

Now, I’m not saying you should ever ignore someone who has lots of money. But I’m also saying you shouldn’t ignore the one who can’t afford your product or service! Had the eye specialist ignored my friend Kent, I wouldn’t even be writing this blog post.

 

So let’s get back to the topic of how you treat each person who walks into your place of business. Do you treat one person better than another? If you do, you run the risk of having one person say you’re a great “guy or gal” and another person saying “well, they kinda ignored me.” With social media, and the power of the internet, I work with my clients to help them understand that you want everyone saying you’re awesome. To be awesome, you have to exceed your clients’ expectations. The main problem almost every client I work with has is identifying and quantifying their clients’ expectations. Can you verbalize what your clients expect of you and your business? Can you verbalize all their expectations?

 What have you done to give to someone else selflessly lately?  I would love to hear your thoughts about how treating people with kindness has helped your or persuaded you to make a specific decision about who to do business with.

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