Category Archives: Services

How to Create a small business social media strategy

Social Media Camp 2009 - Using Social Media fo...
Image by deanmeyersnet via FlickrHBreaking down the process of creating your social media strategy will make it more:

Here is how you can create a social media strategy which will be:

  • Accessible
  • Manageable
  • Sustainable

1) Setting Goals for Social Media.

To set goals you first have to decide what you want to accomplish. The reality is unless you decide what your goals and objectives are up front then your not going to have any idea if your are actually moving in the right direction or not. Goal setting is important in the beginning stages of the process.
Ultimately what is it your wanting to achieve?
What measurements will show that you are achieving that goal?
What do you want to accomplish with your social media campaign? Be SMART- Specific, measurable, attainable, realistic and time based.

2) Research/Education.

I end up doing a lot of education with my clients about the research that others have done. And then sometimes we have to do some research about the specific niche market that their business resides in. I help them understand social media from their perspective and guide them about where they want to focus their attention and why. Most of the work has been done by large corporations with large budgets that can hire someone full time to do their social media for them. This is good and bad.

The good part is they are spending lots of money and making lots of mistakes to help find what works and what is effective so you get some benefits from the process as well.

The bad is that sometimes it’s hard to translate what a large corporation is  doing in terms that are manageable on a small scale.

How can you as a small business owner benefit from all the work that is already happening?
What blogs pertain to your product or service? How can you engage with the conversation that is already happening?
How can you make sure your customers find you when they have the problem you solve?
How do you, or how will you listen to conversations pertinent to your business?
Who is your target audience?

3) Integration.

Create an online list of contacts and content- Having your contact list on line will allow you to utilize various applications and software solutions to integrate your plan once you develop it. So incorporating the process of putting this online has to be thought about from the beginning.
What are you currently using to capture information about people?
How will you remember this person who your talking too in 6 months?
It is my opinion that you should have a foundation which should be your website. From there all your social media should extend out but also anchor back too. Decide what tools you need to utilize to access your various social media sites and help you communicate your message to your followers. There are constant shifts in what is popular and how you use different sites. Find someone who stays on top of what and how you can use each tool or social site.

4)Build and nurture Relationships.

One key factor in business is having a strong relationship with your customers. Join in on the conversation to develop relationship with people who discuss your industry in social media. If you don’t engage then no one knows your even there. Ask a question, share a thought. Try to think in terms of being of service and helping people out. If you know something that someone else doesn’t share it with them. Gives them a reason to believe in you and what your selling.
Strengthen Relationships. If you want customers to like you more then you have to show them some respect. You can do that by participating in conversations in a respectful way. Sharing and helping others which will in turn benefit you because you become someone who isn’t just out for themselves. How many relationships do you value and maintain when the other person or business is only after their own benefit without any thought toward helping you?

5) Collect data for Analysis.

Analyze it and decide how to improve what your doing. Utilize  things that can help you collect data or tools that collect it for you. Set up auto generated reports because most small business owners forget to generate reports for themselves on a regular basis.  Let the tools work for you.

How to get your voice heard and your story told through video content creation

Sometimes it’s hard to explain exactly what I do because what I do can encompass so many things with different clients. One of my main goals is to help business owners stand out in a crowd. I like to think in terms of my client being the leader of their profession or industry. Getting people talking about what my client is doing and how uniquely different it is.

 

We developed a website at www.DanielandSantiago.com  This website allows for other things that we have created and projects that we developed to be highlighted. Thus giving them a stronger presence on the Internet.

 

 

 

This first video is the capturing of the footage me explaining what we were going for. Also a little shameless plug about my own ability to help clients not only have a website but to take ownership of it and use it to outrank and outperform their competition.

 

 

The second video is the polished version that came out beautifully.

 

 

If you would be interested in how we can create a unique commercial or website design or content. Feel free to call this week so we can discuss what your goals are and how I can help you make them come true.

Great Feedback from Small Business focused classes

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I'm getting awesome feedback from the classes I'm teaching on Small Business and Navigating the Internet. So much so that I've had to open up my class on Saturday to accommodate more people. On a scale from 1-5 with (5=Awesome) I got 4.5 rating. This is the first time I'm actually asking for written feedback from participants. So it's great to see them also answer the question: "Did I meet or exceed your expectations?" with affirmative answers.

 

Several people have already taken two of the classes I offered this week and are signed up for my Saturday "Social Media for Small Business" class also.  I've had to lift the cap to allow more people to sign up.


I'm also available for small businesses to hire me to come in and teach and or consult at anytime with their specific social media strategy and set up.

 

Here are some of my class participants that are local Kansas City Small Business Owners who take great pride in their services and are striving to constantly improve their ability to do business and serve their customers.  Feel free to check them out.

 

Janay Andrews of www.Janay-a.com who specializes in eco-friendly wedding gowns and accessories.

 

Sherrie Ortiz of www.Sherriescakemagic.com  who specializes in cakes for all occasions.

 

Frank E. Countryman of www.panchromaticarts.com who specializes in stunning black and white photography. He does way more than his website shows.

 

Rebecca Fisher of www.KCwellnessGuide.com who  is working to make holistic health options more visible and viable in KC-area communities

 

Andres Alfaro of www.costaricaxp.com  who share their love of Costa Rica by taking guided tours and planned trips for students or any group.

 

 

 

 

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Small Business Owners need to plan for the future by focusing on organic search

From a business perspective I think it is important that small business owners need to plan for the future and focus on organic search-ability rather than putting all your eggs in one basket hoping to make a quick buck off some pay-per-click advertising. I'm not saying PPC doesn't have its place and shouldn't be considered but it shouldn't be relied on completely.  As soon as you stop paying for the advertising all your ranking goes away with it, whereas you can put time and energy and less money into creating a website and a blog and content that will always be there that you own and Google has to search and serve it up when it matches someone's content.  One of the reasons blogs are so popular is that it gives the power to the small business owner

 


so that they can create content quickly. This is a shift from a few years ago when you had to go to your web developer and give them content wait for them to up date your website. Now with a few clicks of the mouse you can update your own website. You can add content daily, hourly as often as you want.  So the power is no longer in someone else's hands, it's now in the hands of the small business owner. The problem or one of the problems that comes along with having the power in your own hands is being able to stay focused on your own marketing strategy.  How do you set aside time to work on content and learn all the tricks needed to make the content keyword rich or heavy so that it focuses on your ideal client.  From a business coaching standpoint, I try to help people understand what it is that they are truly trying to achieve. Are you trying to get someone to click and buy something or have a web presence or are you trying to sell a service. The end result will dictate how your website should be designed, how it should be laid out and the market or the niche that you are working at trying to reach also will dictate certain aspects of how the website needs to flow in order to reflect that audience and resonate with them.

I recently read an article about Facebook advertising is making a lot of money however the return and the performance is really bad.

From a business perspective I think more important that small business owners need to plan for the future and focus on organic search-ability rather than putting all your eggs in one basket hoping to make a quick buck off some paper click advertising MSN pay per click doesn't have its place and should be considered but it shouldn't be relied on holy causes soon as you stop paying for the advertising all your ranking goes away with it whereas you can put time and energy and less money into creating a website and a blog and content that will always be there that you own and Google has to search and serve it up when it matches someone's content. The one of the reasons blogs are so popular is that it gives the power to the small business owner so that they can create content quickly which is a shift from a few years ago when you had to go your web developer and give them content wait for them to up date your website now with a few clicks of the button or mouse you can update your own website you can add content daily hourly as often as you want superpowers no longer in someone else's hands it's now in the hands of the small business owner. The problem or one of the problems a comes along with having the power in your own hands is being able to stay focused on your own marketing strategy and how do you set aside time to work on content and learn all old tricks again need to learn to make the content keyword rich or heavy and that it focuses on your ideal client so from a coaching standpoint I try to help people understand what it is that there are truly trying to achieve only trying to get someone to click and buy something or they try and have a web presence or they trying to sell a service or a product the end result will dictate how your website should be designed how it should be laid out and the market or the niche that you are working at trying to reach the website needs to reflect that audience.

I recently read an article about Facebook advertising is making a lot of money however the return and the performance is really bad.

From a business perspective I think more important that small business owners need to plan for the future and focus on organic searchability rather than putting all your eggs in one basket hoping to make a quick buck off some paper click advertising MSN pay per click doesn't have its place and should be considered but it shouldn't be relied on holy causes soon as you stop paying for the advertising all your ranking goes away with it whereas you can put time and energy and less money into creating a website and a blog and content that will always be there that you own and Google has to search and serve it up when it matches someone's content. The Ried one of the reasons blogs are so popular is that it gives the power to the small business owner so that they can create content quickly which is a shift from a few years ago when you had to go your web developer and give them content wait for them to up date your website now with a few clicks of the button or mouse you can update your own website you can add content daily hourly as often as you want superpowers no longer in someone else's hands it's now in the hands of the small business owner. The problem or one of the problems a comes along with having the power in your own hands is being able to stay focused on your own marketing strategy and how do you set aside time to work on content and learn all old tricks again need to learn to make the content keyword rich or heavy and that it focuses on your ideal client so from a coaching standpoint I try to help people understand what it is that there are truly trying to achieve only trying to get someone to click and buy something or they try and have a web presence or they trying to sell a service or a product the end result will dictate how your website should be designed how it should be laid out and the market or the niche that you are working at trying to reach the website needs to reflect that audience.

An article by Mike Shields dated January 31 on Adweek.

I recently read an article about Facebook advertising is making a lot of money however the return and the performance is really bad.
Facebook’s advertising business is soaring. Yet the performance of the average Facebook ad is abysmal.

 

So think about getting a consultant to help you set goals and manuver the choices you have when it comes to advertising and marketing your business.

5 easy steps on how-to really outshine your competition with your social media advertising campaigns.

 

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Step One: Don’t ever tell your staff what your doing. It gives them the best opportunity to look totally stupid and leave your customers in the most perplexed awkward situation possible.  You know, the deer in headlights look, when they see the customer raising their Smartphone up to show them the coupon you’ve decided was a great offer and not knowing what to do about it.


Step Two: Do give offers to your current customers that are of absolutely no value what-so-ever to them. Example: 10 day free membership to current paying gym members. I checked in to my gym this week, where I have a membership I renew yearly. The coupon I get is a 10 day free membership.

Step Three: Create offers that only one customer can win. That way everyone else is left feeling like a looser. This really helps people come back and try and try again. This is especially helpful with location based services.

Step Four: This one is really fun. After you create your Facebook, Twitter, Foursquare, or even Yelp business account. Don’t engage and respond to your users. If someone posts something about you or to you, Don’t respond to them, customers love feeling ignored. So do them a favor by helping them feel that way.

Step Five: Ignore social media all together. That will show them. Your too busy anyway to learn all this new crap. Your customers loved you before they will continue to love you and your old ways of doing business. Most businesses are way too busy making so much money to waste time with this foolishness. It’s just a trend anyway.

Follow these 5 easy steps and you’ll know exactly how your customers feel. Perplexed, awkward, undervalued, a looser, ignored and out of date.

 

 

When your ready to learn, grow and accept that you need help give me a call to discuss what your doing with your business and your social media presence.  We can come up with a system that doesn’t overwhelm you and still helps you grow your business.

 

Chuck Franks

Business Relationship Coach