Is Ashton an expert at Twitter cause everyone is pushing to help him to get a million before CNN?No. I’m following him cause I think he’s funny and talented. I think the whole damn thing is funny.Are you an expert because your computer has letters e-x-p-e-r-t on it?No, it means you have keyboard and spell check.Experts don’t usually even have to tell you they are an expert. You know it when you talk to them. You know it when you read their posts. You know it when you see it.The video of the CEO of Zappo’s is a perfect example. Is he an expert speaker?No Is he an expert at customer service?Yes!!!!!!!!!!!!!! He doesn’t just say he is, he shows his customers what excellence is every single call. By building a relationship with them that will last. It will last through the grand opening of a new Shoe store down the street. It will last through a recession. Why? Because he focuses on Trust. What do you as a business owner do to ensure your client/customer trusts you? Blatant self promotion coming: If you don’t know feel free to contact me to discuss it. That is what I do.Only someone who trusts you will buy from you twice. You might get someone through the door, or online shopping cart once. But can you get them back? If you don’t meet your client/customer’s expectation they won’t be back.In the coaching profession which is unregulated there are lots of people who say they are first coaches and secondly experts in a certain field of coaching. If you’re thinking about hiring a coach. Ask questions like what Coach Specific Training have you had? How long have you been doing it? Are you credentialed by the International Coach Federation? Experts in the field of coaching are taking the steps to move to the forefront of my profession because they believe it’s the right thing to do. How to find the right coach for you. Check this out. Yes, I wrote it, but it’s about the process. I’m not the right coach for everyone. This will help you if you have a desire or interest in how to choose a coach.Enjoy and if you did feel free to share it with someone.