Social Media is the Steak not the Pepper

Social Media is the Steak not the Pepper

This is not exactly the metaphor I would have, used but I think Gary does a good job of explaining the point. I am in total agreement that Web 2.0 and Social Media should be viewed and treated as the main course not just a spice that flavors things or afterthought. If your business is not looking to figure out how to utilize social media to engage with their clients then they are quickly falling behind.My question is what are you doing to position your business to stay educated and maintaining a web presence?