I really enjoyed my last post. I hope you did also. I’ve decided to start a series of posts which allows you the reader and viewer a chance to view social media and customer relations management through cartoons. Bugs Bunny™ is the “star” but what show is complete with out it’s supporting characters. Each business is only as good as it’s supporting customers.
“Uhh, which way do I go, George? Which way do I go?” Do you ever feel like this with your social media? Unsure of which way to go..so overwhelmed by all the different directions you could go..unable to take action at all!
Take a look at this cartoon with your marketing goggles on and then read the rest. The Abominable Snowman represents businesses in social media:
Are you viewing your customers through one eye? Not listening to them when they tell you they are NOT wabbits? Well, STOP IT!
If you’re looking for a wabbit, don’t go in the water. If you’re looking for a duck — by all means — look on or around the water! If you’re looking for customers, look locally — “first.” Then continue to spread as you build; strategically plan each step of your growth so you’re building loyal customers – not one-time sales.
Where are your potential customers? My personal focus is helping clients — both small and start-up businesses — get off the ground and grow. Business needs to start looking at their customer base not just as a list of e-mails or addresses or phone numbers; we need to start thinking in terms of community.
Where is YOUR community? Where are your customers? You got it — they are on, and actively using, social media.
If you need help figuring out “which way to go?” give me a call and we can talk about how you can use social media to reach out to your customers.
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Image via Wikipedia
I don’t speak fluent Blackberry… do you? I’m an iPhone guy. Does that mean I should discount anyone’s opinon who uses a Blackberry? I’m pretty sure there are some bright Blackberry users.
My language is English? Is your clients? Do you just assume everyone should speak your language? How much money does this assumption cost you as a business owner?
One of the first questions everyone should ask themselves is: Do you listen to your customers?
Regardless if you are you listening to your customers, your competitor is.
You don’t have to like what your customer is saying and there is no obligation to change in response to a customers feedback. Unless you want to stand out and be remarkable. Remarkable businesses are listenting and responding to their customers.
English, Spanish, Italian, Flash, Linux, HTML, PC, MAC, Twitter, Facebook, E-mail, Phone, direct mail. Make sure you have open pathways for customers to give you feedback about what they want. Read on to find out who didn’t listen to me and will soon see me not pay them…
Hootsuite sent me a survey a week or so ago. I responded with fairly negative comments and then challenged them to actually care about me as a customer and to contact me directly. I also posted on Twitter how I thought they failed. And then I started talking to my clients about their non-responsiveness.
I still haven’t heard from them. What do you think my next step will be. To stop paying them the monthly fee they are charging my Paypal account. That’s what. I wonder if they will follow-up with me then. Good costomer survice doesn’t happen after someone is upset it happens before. Customer service is not disaster control. It is communication.
Translation is at it’s core, a communication tool. So make sure your not only listening in your own language but push yourself to step out and listen to someone who speaks a different language or talks on a different platform. Follow the conversation about your business even if it’s on twitter, or facebook, or someplace you’ve you’ve never even heard of.
For more information about how to make sure your not ignoring your customers and loosing money contact me.
Get involved, you never know who your going to meet. Here are some great people I met who had a great time this last Saturday at the AIDS Walk Open 2010.
This particular post is delivered in your choice of 3 methods of content. 1) Video 2) Audio 3) Written. You get to choose which content delivery best suits your learning and interaction style.
Who is doing something that no one else in his or her industry is doing?
Doing something different is what makes you REMARKABLE.
Everyone is unique but that doesn’t mean your REMARKABLE you have do to something that makes people want to comment or continue to talk about you. What is it that you do in your business that makes you REMARKABLE?
We are in the age of the heretic. A heretic is someone who goes against the grain of the status quo. A heretic is someone that stands out, someone that does things differently.
The marketplace is only rewarding people who are doing things differently. If your doing the same thing as everyone else then your just one more sheep in a big heard of sheep. The market is dictating that if you want to stand out you have to figure out a way to deliver your content message or product differently than everyone else.
How do you become your own heretic? How do you chose to stand out from the crowd?
Don’t have a conversation about what is everyone else doing that is working. Have a conversation about how do I stand out. Ask yourself, “How can I do things differently than my competitors to make me not just unique but REMARKABLE?”
My passion is helping individuals think outside the box. I help my clients be REMARKABLE!
Which content delivery style did you use or like best? Please share with me why, so I can continue to improve and help others to be remarkable.
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@CHUCKfranks Hey Chuck, can you call me tomorrow re event at The Idea Loft on May 9&10. My cell # is 816-213-5283.
The Jay McHugh Daily is out! http://t.co/azHWJdqG ▸ Top stories today via @chuckfranks @stickam @mattnoyesnecn